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9:30 AM - still #1

9:30 AM

Director: Jiawen Liang

United States, 2022, 2 min

Festival Year:2023


Crew:Music Composer: Brandon Chapman


9:30 Am is a short 3D motion graphic animation. The project will look colorful, stylized, and a little bit abstract. It tells the story of a young man chasing a nonexistent job offer in a daydream. The project was created using a standard 3D character animation workflow but uses Cinema 4D as the main software to animate the character. The software includes Maya, Cinema 4D, Redshift, ZBrush, Substance Painter, and Marvelous Designer. 9:30 Am is inspired by a psychological problem called maladaptive daydreaming. Sufferers of this condition will daydream for a long time and become seriously addicted to it, thus affecting normal life. While few people indulge in daydreaming this much, many of us have tried to escape the pressures of real life in our dreams, myself included. It's not the right way to solve a dilemma, but I think it makes for an exciting story. I wanted to express a general mood of joy in this animation, with some excitement and absurdity.


About the director

Jiawen Liang is a 3D generalist and motion graphic designer. He holds a BFA in illustration from The School of Visual Arts (SVA) and receives an MFA in Computer Arts from the SVA in the Spring of 2022. As an undergraduate senior, he was awarded the Norman Rockwell Museum Award in the 2020 Society of Illustrators Students Competition.

Liang initially began working with 3D software to support his illustration. He soon gained a love of 3D design and began working as a freelance 3D designer in product lighting and rendering. In his 2021 summer internship at Logitech, he finished a short animation in Cinema 4D character workflow. After graduation from the SVA, he entered BUCK Design as a Junior 3D Artist. He lives and works in New York.


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