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SCENTSORY DESIGN®

SCENTSORY DESIGN®

East Coast Premiere

Director: Jenny Tillotson

England, 2005, 5 min

Festival Year:2006

Category:Animation

Cast:Phoebe

Crew:Sound: Fraser Geesin - Animation: Wendy Latham - Photographer: Guy Hills - Sound Recordist: David Briggs - Dubbing Mixer: James Feltham - Voice-Over: Veshti Evens

Sales:Dr Jenny Tillotson, c/o Sensory Design & Technology Ltd, London, UK - T: + 44 7710 808 157 - F: + 44 207 514 7050

Email:jenny AT tillotson.com

Web:www.smartsecondskin.com

Synopsis

Scentsory Design® is a film that explores the fusion of "Emotional Fashion" with health and olfaction science, to create a new concept in perfumery. It is a multi-sensory journey describing the future of fashion and fragrance that goes beyond current microencapsulated techniques, through the inclusion of body sensors and microfluidics that sense and respond to psychological and environmental changes. Inspired by the human body's circulation system and defence mechanism in bombardier beetles, the purpose is to produce an 'aroma rainbow' scent symphony around the user, that changes with emotion. We are entering a new age of perfumery that will have a radical impact on mental health. Scent has the power to evoke emotions because the olfactory sense impacts directly with the limbic system (our emotional center). Olfactory substances have the power to change electrical brain activity to increase an individual's "wellbeing". Scentsory Design® is a collection of responsive clothing that adds more sensations into the fashion palette in ways that create radical new properties with real benefit. By choosing scent as a tool to enhance the quality and beauty of life, and improve mental and physical wellbeing, the wearer acts on visual cues or detects scent signals, allowing immediate information. The aim is to produce an intimate 'scent bubble' that 'pulses' benefit chemicals in controlled ways responding to personal needs. This allows for efficient scent delivery that is targeted to specific parts of the body. The users confidence in their visual identity is thus enhanced by sensory, psychological and medical wellbeing.

About the director

Jenny Tillotson is a Senior Research Fellow at the University of the Arts London, Fellow of the Institute of Nanotechnology and Associate of the British Society of Perfumers. She gained a BA degree in Fashion from Central Saint Martins College and PhD in Textiles from the Royal College of Art. Prior to her academic work she was a fashion stylist and Sensory Designer for Charmed Technology. She has consulted for Unilever and NIKE, won Art, Design and Innovation awards and was recently nominated for a FiFi Award (the "Oscars" of the fragrance industry) Her film Scentsory Design® has been screened at the Museum of Contemporary Art San Diego and Brava Center of the Arts. Further projects have been exhibited at the Victoria & Albert Museum, Siggraph, Avantex, Tate Modern, e-Culture Fair, Cheltenham Festival of Science, NEMO Science Center, Dana Centre, Feed Festival, Stroom Den Haag and she has given lectures at the Banff New Media Institute, Royal Society, Siggraph and the Kings Fund. Tillotson is Creative Director of Sensory Design & Technology Ltd, which specialises in the research and development of wearable wireless sensor networks and microfluidic devices for fragrance delivery and therapeutic applications in 'emotional clothing'. Her scientific partner is Professor Andreas Manz, pioneer of 'lab-on-a-chip' from the Institute of Analytical Sciences.

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